As the count begins for the 97th annual OscarsABOUTTiktok is waiting in the arms, ready to turn cultural moments into cultural motion. With its vibrant community of over a billion users around the world, the platform brings fans closer to candidates through the lentils of our creators and publishers, strengthening the excitement about the largest Hollywood titles.
Candidates hug Tiktok
Even long before the price season, nominated studios and broadcasters posted video engaging videos in Tiktok to promote awareness, engagement and recognition of the industry. Look at how Warner Bros. used Tiktok’s attention feature to promote Dune: the second partresulting in More than 260,000 fans created posts In the two weeks that led to the premiere of the film. Read more about how publishers can use the attention feature of attention at Publisher Insights Hub.
The TIKTOK community not only consumes content, but also actively participates in these significant conversations. 69% of TIKTOK users have the content created in relation to a show or movies1. And this year’s candidates were no exception. In his Bafta acceptance speech, Conclusion Director Edward Berger I know the influence of Fan Content on the success of the film, attributing to the new audience that created viral and meme moments that helped connect generations.
Here are some examples of how the studios and the creator alike leaned to tiktok
Nominated Movies:
- Neoni | Anora – Studio Neon gives the audience an internal look Anorasharing a back-scenario look at the script.
- Heidi Wong | Substance – Creator Heidi Wong ruins the artistic choices that make this film highlight.
- Javier Ibarreche | Brutist – Creator Javier Ibarrache shares knowledge and analysis on narrative narrative in The brutalist.
- Patrick Dougall | Wicked – Creator Patrick Dougall speaks with Wicked Director Jon M. Chu regarding the evil viral trends that took Tiktok from the storm.
- @Durafest2, @jstoobs, @Ladyyasmina | Robot – Tiktok facilitated the creator’s interviews with the writer and director Chris Sanders of Wild robot.
- Amy Poehler | Within 2 -My poehler entered tiktok with trend-driven content, including lip synds with her co-beings, to give fans a look behind the scenes Within 2.
- @watersofglass | Nosphere – Creator Natasha shows love for Nosphere Designing Cosplay looks Count Orlok inspired.
Tiktok brings global fans closer to the OscarsABOUT
#Filmtok gathers about film aesthetics, stories plots, songs and sounds, creating trends that promote evaluation and conversation throughout the awards season. The nominees and talent of entertainment are now entering this community committed to breaking the fourth wall and bringing fans together, offering back-to-duty and red carpet access. In 2024, Oscars official campaign Tiktok engaged the audience 70+ places around the world by demonstrating the global influence of tiktok on film culture2. The best name for supportive actress Danielle Brooks (@thedanieb) invited fans after video curtains displaying her acting trip, while host Jimmy Kimmel (@immykimmellive) entertained audiences with interviews and red carpet moments.
In 2025, Tiktok is raising shares, offering cash prices for fans and entertainment
Enthusiasts around the world for sharing their most creative and engaged Oscars content on the platform. Tiktok also just launched the official Oscars search center!* Post your #Oscars2025 videos using hashtag for a chance to appear. Whether you are displaying your IP or sharing the red carpet and the back-scars moments, the Oscars HUB is your destination for all the price things in tiktok. Read more about how #filmtok and #movietok continue to affect the entertainment industry here!
Random redefining: How Tiktok conversations direct theatrical performance
More than ever, studios and streaming partners are using tiktok to promote their successful films: 36% of users say they bought a cinema ticket after discovering a movie on the platform. In addition, almost one in four Tiktok users go to the cinema at least once a month3.
For filmmakers, studios and broadcasters, offering the tikhtok community a first look at the content is one of the most influential ways to engage with Tiktok’s film audience. By allowing fans to co-create (‘duet’, ‘knit’ and engage) publishers ensure that their films stay in mind long after their publication. Creators like @cinemajoe and @guywitamoviecamera are also promoting season prices, disrupting nominations, sharing exclusive moments and celebrating sustained shows – proving that Tiktok is a moving force in modern film culture.
As the 2025 price season unfolds, one thing is clear: TIKTOK will continue to be the scene where films meet measures, where fuel fuel fans, and where entertainment publishers can return the moments to move. Sharing more exclusive content, engaging with creators and fostering the creativity of fans, studios and broadcasting platforms can bring films to wider audiences in ways that have never been seen before, whether it is a large blocker or a hidden gem of arthouse that expects to be discovered.
*The official Oscars Research Center will begin from February 24 to March 9 in 13 markets! (SH.BA, CA, United Kingdom, France, Germany, Italy, Brazil, Mexico, Australia/New Zealand, Indonesia, Vietnam, Thailand).
1. Goodques Tiktok Entertainment Study 2021 Via Suzy, Base: US Tiktok user 18+ (n = 1014) (includes: parodies, fan-fiction, reviews, video response, theory/analysis)
2. Tiktok Internal data, 2024
3 Science Science Tiktok Science US US US Us Survey Theatrical through Aytm, October 2023, Basis: Tiktok Users 18+, n = 446 (have discovered a new movie by tiktok)
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