These 8 colorful women trust their business success for a quality

In this three-part series honoring the month of black history, I am talking to a group of black female business leaders about how they are flourishing in a society that has not traditionally supported their success. This installment explores FORCE veracity in business. You can also read previous items in Overcoming obstacles AND Loading others.

Many business leaders – especially women – compression to present a smooth, curated version of themselves at all times. But while more leaders embrace the benefits of the show as their full, authentic self, this mentality is moving.

In honor of the month of black history, I spoke with eight founders of black women why and how they lead to business authenticity-whether through values-driven decision-making, nonapological online presence, or promoting deeper connections. Their experiences highlight the power of approximation and self -esteem in the construction of successful businesses.

As an executive therapist and coach, I know that originality is not always easy. It requires self-esteem and a willingness to be vulnerable-something that many of us are still learning to sail. These women’s stories inspire us to remove our masks and open the authenticity of Winto on our business trips.

‘I appear as all my self online’

Yevedzo Chitiga, founder of Training and counseling YevdzoIt works daily to empower women to live and guide with confidence, influence and originality. At the beginning of her entrepreneurial journey, she released old models.

“For years, I became feeling like I didn’t belong to the corporate space, so I learned to shrink,” Chitiga explains. “Ever since I was self -employed, I have been deliberate to present myself online the same way as I am personally. This ability to show my real has allowed me to attract my ideal customers.”

She hopes that other founders can find the freedom to be unable themselves. “Life is completely short. When we turn and oppose ourselves to fit into masterfully created boxes that were not designed for us, we end up exhausted, “says Chitiga.” Important is important to live and guide originality because the world needs what we have to offer. “

‘I allow my disasters to guide innovation’

The story of Christina Blacken’s family has deeply informed how it appears in its business, leadership development company The new quo.

“My family was part of the great migration; My grandmother and her sisters moved from Memfis, TN in the 1950s in Utah for more opportunities and finding repetitions from the violent laws of Jim Crow, “Blacken says, adding that she and her loved ones still faced discrimination while she was growing up in Utah. “There were gifts of cultural intelligence, empathy and awareness that are the foundation of the leadership and communication model that I teach in my business. Your difficulties do not have to determine you, but they may be part of your path to creativity and innovation. “

‘I’m not scared to express my needs’

While building both its businesses – market consulting Fans in focus and event enterprises Trivia for cultureFound Folder Dosu learned the value of vulnerability.

“‘Closed mouths do not feed’ is a black proverb duplicated as excellent business tips,” she says. “Knowing when and how to show your needs is a stronger indicator of success than trying to pretend that you have understood it all.”

Now, Dosu is sure to regularly share the work she is doing, seeking support when she needs it, and publicly celebrate extra win. These small acts of the show authentically lead to great benefits over time and can inspire others along the way.

‘I base the metric of success on my mission’

After co-founding NYC of CEE CEE closet– a brand of living celebrating African heritage – Oucenna see realizes that her metrics had to lie down only beyond finances.

In addition to achieving financial success, she wanted to ensure that her work had a positive impact on the community and to remain true in the mission and values ​​of the brand. “Today, my access to business gives priority to strategic growth, authentic cultural storytelling and promotion of a faithful community.

Her advice to other entrepreneurs? “Let the data inform your way but never forget your vision.”

‘I use my personal principles to set me up’

ABOUT The attitude of training without age Founder Esosa Edosomwan, deliberately slowing down its business to rebuild with its values, was a main decision.

“At that time, we were rapidly escalating, but I realized that I did not like the direction we were directed. Refining success like building a sustainable business, directed by values, taught me that leadership requires clarity, adaptation and courage to prioritize the goal of rhythm,” says Edosomwan.

Now, it approaches any business decision with its essential principles as a guide. Herta is based on the Christian faith, but every system of values ​​you will make. “Using these principles in my business from the beginning it has been invaluable and based on me,” she says.

‘I got rid of perfectionism’

Domonique worship learned an important lesson about originality when he left a career that seemed perfect on paper, but felt wrong. This experience played a major role in its inspiration to begin Domonique worship of training and counseling.

“I realized that true success is not about external titles or achievements, but about approximating a life and career that honors your values, purpose and well-being. This perspective forms how I approach my business today, helping other women embracing a more authentic and holistic approach to success,” explains worship.

Along the way, worship also stopped claiming everything to be revealed. “Perfectionism creates a false story that success requires excellence, but the truth is that progress and influence is much more important,” advises worship. “Leave the fear of mistakes and bend to the power of the show authentically; Growth occurs in imperfection, even when it is messy. “

‘I focus on transparency to find my network’

When it comes to its role as Director General of the Skincare Brand Ghost democracyKK Hart knew she wanted to promote a sustainable business that prioritizes the influence of the community in the country to offer the lowest price at all costs.

Doing this successfully, she knew, would require radical transparency in communication. “This ensures that our customers understand the true value they receive, even if the starting point of the price is perceived to be slightly higher than some competitors. It is about long -term value and efficiency, not just a low price,” Hart says.

Transparency about business decisions is exactly how you find the right customers. “Time time to stop forgiveness for a business change or begging customers to accept you instead of finding the network that loves what you offer and can help you make your business better,” encourages other leaders.

‘I bring my multiple skills to my business’

Kalyn Romaine, Founder of Management Advisory Firm Collective group forwardsays the review of all parts of yourself has been essential to falling down.

“The last two years have been harsh of income, but that made me focus on refining my verticals. This process showed me that I am more than a service provider,” Romaine says. In that process, she learned to recognize other skills she brings to the table, such as marketing and business development, building relationships and a strong growth mentality.

“The fighting has helped me see how valuable those attributes are,” Romaine says.

Excessive as it may seem, verity It has become a buzzing theme in the world of therapy and training for one reason: when you stop spending energy by hiding parts of yourself, you can redirect it to what really matters.

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